The main purpose of social media today is a form of communication, and entertainment. The use of social media has become part of our daily lives, it all began in our computers and now we are able to access it in a much faster way, our phones.  According to Danah Boyd the author of the article "Social Media: A phenomenon to be analyzed." considers social media a phenomenon due to the speed in which it has gained its popularity. In this article the author provides the reader with a brief history on how the idea of social media became effective. So how did the concept of social media began?
   Every extraordinary concept begins with a basic idea. According to Danah Boyd  social media was developed by people using the older programs like, BBS, Usenet, and email that wanted to find an easier form of communication. I would agree with the author that this is how the idea began, even though she does not provide evidence of such information in her article the author is clear that these tools of communication have improved tremendously.  Today social media is being used as one of the biggest forms of communication, through these tools we are able to communicate with long distance friends, and family in a more convenient way.
     According to the author of the article, the social media tools opened another window of opportunity to improve other tools in engineering.  For example, new language programs, database architectures, and architectural standards. The social media has also become a good source for advertising, and entertainment. Business have also taken advantage of the popularity, and simplicity of social media tools. For example, business owners use Facebook, or twitter to advertise their businesses. Through social media we can be informed on anything we could possibly be interested in. I am a big football fan, my favorite team is the Arizona Cardinals. Through Facebook, and twitter I am able to keep up with updates about games, players, and current events.
    In my opinion when new concepts are created with a specific purpose in mind, most of the time it becomes a overly successful idea. Social media was created with a basic concept of an easier way of communication. Previous tools had been created, yet people were seeking higher speed, and easier accessibility. That is exactly what the social media tools brought to the table. Yet there are many people that use social media as a way to find affection, or attention from their own followers. I believe that we look for acceptance from society in these different social media cites. For example, how many people like our pictures or comment with compliments. By nature we seek popularity, and acceptance. Yet when we begin to overlook the true concept of social media, is that when is it no longer useful to us? Lets not forget the beginning purpose of social media, that is communication!!